Card-Not-Present Transactions
When a customer provides a card number, but the card and the customer are not physically
present at the merchant's location, the purchase is known as a
card-not-present
transaction
. Typical card-not-present transactions are internet and phone transactions.
Card-not-present transactions pose an additional level of risk to your business because the
customer’s identification cannot be verified. You can reduce that risk by using features such
as the Address Verification System (AVS) and Card Verification Numbers (CVNs). The AVS and
CVNs provide additional protection from fraud by verifying the validity of the customer’s
information and notifying you when discrepancies occur.